About This Video
The concept for this video came from the accidental collision of two ideas - firstly, a conversation with my kids about animation in a general sense - about how it is built up by showing a rapid sequence of images or objects which all differ in some small way, creating the illusion of movement.
Without that conversation as a primer, the simple observation that Pom-Bear snacks were all a little different from each other might have generated no more than a shrug, but the two ideas clicked into place almost audibly, and the concept for Pom-Bearobics was born.
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The Music
I created the background music using Dance Ejay 4. It doesn't have a name.
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The Making Of
Pom-Bears are puffy little crispy potato snacks, shaped like teddy bears.
I happened to notice that they are all slightly different - both by accident and by design - that is, they are made in four distinct poses (both paws down, both paws up and each of left and right paws up) - and the process of manufacture introduces variation in the form of size, curl and planar distortion.
Extracting order out of this chaos was just a case of opening a few packets and sifting through them to get a variety of different poses and attitudes, photographing them on a makeshift rostrum camera setup, then arranging them into an order that suggests continuous movement.
I had to open four packets of Pom-bears to get about 100 intact ones for photographing, although only about half of those pictures ended up being used in the film.
